Sport: Soccer Category: Scores & Results

Deportivo Municipal sells 1,000 ad spots on jerseys for funds

Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 6:15 PM

Last updated Jul 29, 2026

Deportivo Municipal sells 1,000 ad spots on jerseys for funds

Summary

Deportivo Municipal has created a unique revenue stream by selling 1,000 mini advertisement spaces on its jerseys for $60 each. The traditional Peruvian club faced significant financial difficulties after dropping to the third division, prompting this fundraising initiative. The rapidly sold-out ad spaces featured local businesses, transforming the team's jerseys into walking billboards. As all spots were filled within three months, the club is now focused on managing its financial crisis with the generated funds.

Source Links

Yahoo Sports

By the Numbers

•Deportivo Municipal has dropped to the third division.
•The club created 1,000 mini ad spaces on jerseys.
•Local businesses purchased ad spots for $60 each.
•All advertisement spaces were sold out within three months.
•The initiative addresses the club's financial troubles.

Latest Updates

6:15 PMYahoo Sports — 👕 Just walking billboards now: club has 1,000 shirt sponsors!

What they're saying

"
When there’s barely any room left for fabric on a jersey, the marketing department has usually gone completely off the rails. Or the club is in desperate need of money. In the case of Deportivo Mun...
— Yahoo Sports

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