Detroit Red Wings struggle with franchise value amid decade-long playoff drought

Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 3:26 AM

Last updated Oct 1, 2026

Detroit Red Wings struggle with franchise value amid decade-long playoff drought
Summary

The Detroit Red Wings rank 13th among NHL franchises, according to Sportico's valuation report, marking a notable decline for the historic team. Celebrating their 100th Anniversary, the Red Wings have not made the playoffs for ten years, losing value despite a reported $300 million increase over the past year. While the franchise once dominated, it now trails newer teams like the Vegas Golden Knights. Recent efforts to attract fans include $26 tickets and affordable game packages, aiming to boost attendance at Little Caesars Arena. However, the team's inability to invest in top players raises further questions about its appeal. Detroit faced challenges in attracting talent, evidenced by insider comments about defenseman Zach Werenski eyeing other destinations.

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By the Numbers
  • •Red Wings rank 13th in NHL franchise value
  • •Franchise celebrates 100th anniversary
  • •Team has a ten-year playoff drought
  • •Recent ticket promotions aim to boost attendance
  • •Insider comments highlight challenges in attracting players
Latest Updates
  • 3:26 AMYahoo Sports — Red Wings Don’t Have Same Value as They Used To
What they're saying
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The Detroit Red Wings are one of the most historic and recognizable franchises in the NHL, having just celebrated their […]

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