Disney and NFL launch new apparel line featuring iconic characters

Yahoo Sports1 min read • Latest: Jul 16, 2026, 7:02 PM

Last updated Jul 16, 2026

Disney and NFL launch new apparel line featuring iconic characters
Summary

Disney and the NFL unveiled an apparel line at Fanatics Fest in New York City, showcasing a collaboration that pairs each of the league's 32 teams with popular Disney characters. The first nine team-character matchups were revealed during a live draft featuring NFL commissioner Roger Goodell and several football stars. The full collection will be available in August at Disney and Fanatics online retailers. This collaboration coincides with Disney's return to NFL broadcasting, marking the first Super Bowl season in over two decades.

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By the Numbers
  • The collection debuts at Fanatics Fest in NYC.
  • Pairings include Raiders with Darth Vader and Cowboys with Woody.
  • Full collection rolls out in August through online retailers.
  • Disney celebrates a return to NFL Super Bowl broadcasting.
Latest Updates
  • 7:02 PMYahoo SportsLas Vegas Darth Vaders? How Disney and the NFL partnered on a new apparel line for the upcoming season
What they're saying
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The full collection will be unveiled in August, where they’ll be widely available at Fanatics and Disney online retailers.

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