Doctors and scientists voice concerns over Big 12's Monster Energy deal

Concerns regarding the Big 12's partnership with Monster Energy have emerged from a group of doctors and scientists. The Big 12 and Monster Energy announced their multiyear deal during the league’s football media days in July, worth $20 million annually. The partnership includes co-branded jerseys and promotional rights in college sports targeting a young audience. In response, the concerned group has petitioned the league to pause sponsorship aspects aimed at youth, commission a health review, and seek board input before full implementation. Both the Big 12 and Monster Energy issued statements defending their partnership as standard within collegiate athletics.

• 10:30 PMYahoo Sports — There’s an unexpected group concerned with the Big 12/Monster deal — doctors and scientists