Doctors urge NCAA to halt Big 12's $20 million Monster Energy deal

A group of doctors and scientists is calling for the NCAA to pause the Big 12's $20 million sponsorship with Monster Energy, citing health risks associated with energy drinks marketed to young people. The physicians emphasize the importance of an independent study given the significant viewership demographics of Big 12 games. The partnership was announced in July and includes the energy drink's branding across various platforms. Concerns have been raised surrounding cardiac-related deaths linked to energy drink consumption. The NCAA's response to this request remains unclear as the fall sports season approaches.

• 5:38 PMYahoo Sports — Why doctors are urging the NCAA to pause the Big 12’s $20 million Monster Energy sponsorship