Dove, Polo Ralph Lauren, Lacoste activate promotional efforts for US Open

The US Open is set to begin later this month at the USTA Billie Jean King National Tennis Center in New York. Sponsors Dove, Lacoste, and Polo Ralph Lauren are launching various activations to engage fans. Dove's initiatives include the "Don't Sweat It. Make A Racket" platform and a social content series called "Racquet Report." Meanwhile, Polo Ralph Lauren partners with Nordstrom to showcase its US Open Collection, and Lacoste reintroduces a tennis-themed Afternoon Tea at the Plaza. These efforts aim to enhance fan experiences leading up to the tournament's start.

• 9:06 PMYahoo Sports — Dove, Polo Ralph Lauren, Lacoste Suit Up For US Open