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League: ATPSport: TennisCountry: GlobalCategory: Transactions

Dove, Polo Ralph Lauren, Lacoste activate promotional efforts for US Open

Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 9:06 PM

Last updated Aug 12, 2026

Dove, Polo Ralph Lauren, Lacoste activate promotional efforts for US Open
Summary

The US Open is set to begin later this month at the USTA Billie Jean King National Tennis Center in New York. Sponsors Dove, Lacoste, and Polo Ralph Lauren are launching various activations to engage fans. Dove's initiatives include the "Don't Sweat It. Make A Racket" platform and a social content series called "Racquet Report." Meanwhile, Polo Ralph Lauren partners with Nordstrom to showcase its US Open Collection, and Lacoste reintroduces a tennis-themed Afternoon Tea at the Plaza. These efforts aim to enhance fan experiences leading up to the tournament's start.

Source Links
Yahoo Sports
Key Details
  • •US Open begins later this month in New York.
  • •Dove introduces multiple brand activations for fan engagement.
  • •Polo Ralph Lauren features a US Open Collection at Nordstrom.
  • •Lacoste offers a tennis-themed Afternoon Tea at the Plaza.
  • •Initiatives aim to enhance the fan experience leading to the tournament.
Latest Updates
  • 9:06 PMYahoo Sports — Dove, Polo Ralph Lauren, Lacoste Suit Up For US Open
What they're saying
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Brands are hoping to ace this year's tournament with fresh activations and retail appeal.

Related Teams & Leagues
ATPTennis

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