Dr. Pepper Tuition Giveaway's future uncertain with CFP expansion plans
Yahoo Sports • 1 min read • Latest: Nov 9, 2026, 4:41 PM
Last updated Nov 9, 2026
The College Football Playoff (CFP) is set to expand to 24 teams in 2027, creating uncertainty around the Dr. Pepper Tuition Giveaway. Traditionally held during conference championship games, the contest faces potential changes as this weekend slate may be eliminated. Dr. Pepper's sponsorship with ESPN expires in 2026, leading to speculation about the giveaway's relocation, possibly to the new quarterfinals or across various playoff games. For this year, the giveaway will still take place at conference championship weekend.
- •CFP and ESPN agree to a five-year, nearly $1.7 billion deal.
- •Dr. Pepper Tuition Giveaway traditionally occurs during conference championships.
- •Speculation suggests it might move to quarterfinals or playoff games.
- •The giveaway will take place this year before changes begin in 2027.
- •Dr. Pepper's sponsorship deal with ESPN expires in 2026.
- 4:41 PMYahoo Sports — What will happen to Dr. Pepper Tuition Giveaway with 24-team CFP changes?
"Major changes to the CFP makes us wonder about this beloved tradition.
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