Duke Athletics partners with Edward Jones for financial services and court branding

Duke Athletics announced a partnership Monday with financial services firm Edward Jones. As part of the agreement, the company will provide financial education resources to student-athletes to assist with wealth management. The deal also includes the introduction of corporate branding on the Coach K Court at Cameron Indoor Stadium, marking the first time the court has featured such a sponsor. Athletic Director Nina King noted that the arrangement aims to support the needs of the student-athlete community. Similar partnership agreements have been established by Edward Jones with other university programs, including UNC and Oregon. The sponsorship branding is scheduled to appear on the court for the upcoming 2026 college basketball season.

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