E1 Series gains momentum with celebrity involvement and high-speed racing

Yahoo Sports1 min read • Latest: Jun 26, 2026, 10:28 PM

Last updated Jun 26, 2026

E1 Series gains momentum with celebrity involvement and high-speed racing
Summary

The E1 Series, an electric boat racing league, is increasing its visibility through star-studded events and partnerships, particularly highlighted during the Ibiza showrun. Celebrities such as Tom Brady and Steve Aoki are owners, adding to the allure. The series features high-tech boats with a focus on performance and inclusivity, where men and women compete equally. This summer's Ibiza event showcased not only the racing but also a lifestyle experience, revolving around modern luxury and innovation. The league has found strong corporate backing from brands like Bombay Sapphire, enhancing its reach and appeal.

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By the Numbers
  • E1 Series features electric boat racing with a growing celebrity presence.
  • Tom Brady co-owns a team, highlighting the sport's appeal.
  • The Ibiza showrun emphasized modern luxury and innovation.
  • Men and women race together, showcasing gender equality in motorsports.
  • Partnerships with brands like Bombay Sapphire support the league's growth.
Latest Updates
  • 10:28 PMYahoo SportsFrom Bombay to the Boats: How E1 Series Is Quietly Taking Over the Sporting World
What they're saying
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With stars, sleek RaceBirds, and destination events, E1 is bringing Formula 1 energy to open water

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