E1 Series gains momentum with celebrity involvement and high-speed racing

The E1 Series, an electric boat racing league, is increasing its visibility through star-studded events and partnerships, particularly highlighted during the Ibiza showrun. Celebrities such as Tom Brady and Steve Aoki are owners, adding to the allure. The series features high-tech boats with a focus on performance and inclusivity, where men and women compete equally. This summer's Ibiza event showcased not only the racing but also a lifestyle experience, revolving around modern luxury and innovation. The league has found strong corporate backing from brands like Bombay Sapphire, enhancing its reach and appeal.

• 10:28 PMYahoo Sports — From Bombay to the Boats: How E1 Series Is Quietly Taking Over the Sporting World