Eight Premier League clubs raise replica shirt prices ahead of new season

Eight Premier League clubs have increased prices for replica shirts ahead of the new season, with some adult jerseys now reaching up to £90. Tottenham's adult first-team shirts have risen by £5 to £90, while Chelsea's shirts are priced at £89.99, also increasing by £5. Newly promoted Coventry City has raised adult shirt prices by £10 to £70, and Ipswich Town's shirts are now £65. Consumer experts criticize the hikes as excessive and potentially leading to increased sales of counterfeit merchandise. They urge clubs to reconsider pricing strategies to retain fan loyalty, especially for families.

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