England expected to boost beer sales in Benidorm during World Cup opener
Yahoo Sports • 1 min read • Latest: Jun 17, 2026, 4:39 PM
Last updated Jun 17, 2026
As England prepares to face Croatia in their World Cup opener on June 17, beer consumption in Benidorm is projected to surge. The local hospitality association estimates that up to 80,000 litres (141,000 pints) of beer could be served in the popular Spanish resort, known for its British holidaymaker culture. The match will kick off at 10 PM local time, likely further increasing sales across the over 1,000 venues in the area. Historically, significant match days lead to notable spikes in business for local bars and restaurants, despite officials in some regions imposing restrictions to manage festivities.
- •England faces Croatia on June 17 at 10 PM local time.
- •Benidorm expects to serve up to 80,000 litres of beer.
- •Previous matches have seen spikes in business for local establishments.
- •Some tourist areas impose restrictions during important matches.
- 4:39 PMYahoo Sports — England's World Cup opener puts Spanish resort on beer alert
"The outcome of England's World Cup opener against Croatia on Wednesday remains uncertain but one result appears far more predictable in Benidorm: a sharp decline in local beer stocks.The Spanish Mediterranean resort, one of Britain's favourite holiday destinations, could serve up to 80,000 litres (141,000 pints) of beer on Wednesday as England begin their World Cup campaign, according to estimates from the local hospitality industry.
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