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England's World Cup run boosts pub takings ahead of semi-final

The Guardian Sport • 1 min read • Latest: Jul 13, 2026, 5:00 AM

Last updated Jul 13, 2026

England's World Cup run boosts pub takings ahead of semi-final

Summary

England's progression in the World Cup has provided a much-needed boost to pub landlords ahead of the semi-final against Argentina scheduled for Wednesday. Lisa Mayall, manager of the British Oak pub in Kingswinford, reported a significant increase in sales following England's 2-1 victory over Norway. She anticipates even larger crowds for the upcoming match, with expectations of takings trebling. National sales in the pub sector have reportedly seen a 10% rise as enthusiasm builds among patrons.

Source Links

The Guardian Sport

By the Numbers

•England won 2-1 against Norway in the quarter-finals.
•Pub sales are reportedly up 10% nationally.
•Lisa Mayall expects takings to triple during the semi-final.
•The semi-final against Argentina is set for Wednesday at 8pm BST.

Latest Updates

5:00 AMThe Guardian Sport — Struggling pub landlords given a lifeline by England’s World Cup heroes

What they're saying

"
One manager expects takings to treble during England’s semi-final with Argentina on Wednesday; while national sales are up 10% The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina. Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on Saturday night and brisk takings at the pub’s till. She expects hundreds more customers for the team’s next game at 8pm BST. Continue reading...
— The Guardian Sportby Matthew Weaver

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