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Enhanced Games investment by Trump family loses $62 million

Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 8:10 PM

Last updated Aug 19, 2026

Enhanced Games investment by Trump family loses $62 million

Summary

The Enhanced Group, backed by Donald Trump Jr.'s investment firm, reported a net loss of $61.9 million on $17.7 million in revenue following the inaugural Enhanced Games in Las Vegas. The company attributed the loss to high expenses associated with the event, which included performance-enhancing supplements and a costly merger. Despite the financial challenges and criticism from anti-doping agencies regarding the events' safety and ethics, CEO Max Martin expressed confidence in the brand's future, aiming for a second annual event next year.

Source Links

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By the Numbers

•Enhanced Group lost $61.9 million after the inaugural Enhanced Games.
•The event allowed competitors to use performance-enhancing supplements.
•High expenses linked to the debut event and a merger contributed to the loss.
•Criticism from anti-doping agencies continues amid financial difficulties.
•CEO Max Martin plans for a second Enhanced Games next year.

Latest Updates

8:10 PMYahoo Sports — Trump family sports investment loses $62 million

What they're saying

"
The company behind the “Enhanced Games” is starting down the barrel of a massive financial loss. According to a report from Front Office Sports, Enhanced Group, which is backed by billionaire investor Peter Thiel and Donald Trump Jr.’s investment firm, “posted a net loss of $61.9 million on revenue of $17.7 million” last week after…
— Yahoo Sports

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