Eric Bischoff discusses challenges with ‘What’ chants in WWE
Wrestling Inc • 1 min read • Latest: Aug 23, 2026, 9:00 PM
Last updated Aug 23, 2026

Eric Bischoff, a WWE Hall of Famer, reflected on his experiences with the infamous 'What!? ' chants that emerged during his time in WWE. Speaking on the podcast '83 Weeks', he noted that the chants were often used to distract wrestlers and throw them off their game, particularly targeting opponents of 'Stone Cold' Steve Austin. Bischoff described the phenomenon as an early sign of audience engagement, illustrating how vocal fans could significantly influence the atmosphere of a wrestling event. Despite the annoyance, he acknowledged the impact of a lively crowd on performances.
- •Bischoff struggled with 'What!? ' chants upon joining WWE.
- •The chants originated as a tactic to unsettle performers.
- •They became prominent during feuds with Steve Austin.
- •Fans realized their power in shaping the show's energy.
- •The phenomenon continues to complicate Austin's legacy.
- 9:00 PMWrestling Inc — Eric Bischoff Says He Struggled With 'What' Chants After Arriving In WWE
"WWE HOFer Eric Bischoff had a tough time with "What!?" chants when he first joined the company.
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