ESPN confirms AI used in Game 1 portraits for NBA Finals
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 11:38 PM
Last updated Jun 4, 2026
An ESPN spokesperson confirmed that artificial intelligence was used to create moving portraits of Tony Parker and others during Game 1 of the NBA Finals. This technology is part of an experimental promotion aimed at bringing iconic playoff images to life. ESPN is currently evaluating whether to continue using AI in Game 2, with feedback from the broadcast under consideration. The decision reflects a growing trend of integrating technology in sports broadcasts to enhance viewer engagement.
- •AI-generated portraits of Tony Parker went viral during Game 1.
- •ESPN is assessing the future of AI use in upcoming games.
- •The technology aims to animate iconic NBA playoff images.
- •The initiative is described as an experiment by ESPN.
- 11:38 PMYahoo Sports — An ESPN spokesperson confirmed to Front Office Sports …
"An ESPN spokesperson confirmed to Front Office Sports …
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