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ESPN promotes Hamburg arena with local youth team in new video

Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 12:14 AM

Last updated Oct 1, 2026

ESPN promotes Hamburg arena with local youth team in new video

Summary

ESPN's promotional video titled 'Leap of Faith' features the Hamburg ice arena and local youth hockey team ahead of the NHL's opening night. The video showcases local players, including those from the Hamburg Hawks, and highlights the significance of milestones in sports. Senior producer Mike Farrell, originally from Canada, led the production, connecting personal experiences with the theme of transitioning from childhood to adulthood in sports. The filming took a day and included contributions from Farrell's son and local children. Hamburg Town Supervisor Elizabeth Farrell Lorentz expressed excitement about showcasing the community in a major promotion.

Source Links

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By the Numbers

•The video is part of ESPN's promotion for the NHL's opening night.
•Mike Farrell produced the video, drawing from his personal hockey experiences.
•The Hamburg Hawks youth players feature prominently in the video.
•Filming took place over one day in Hamburg's ice arena.
•Elizabeth Farrell Lorentz praised the focus on the community's hockey program.

Latest Updates

12:14 AMYahoo Sports — ESPN promo video features Hamburg arena, local youth team

What they're saying

"
BUFFALO, N.Y. (WIVB) — The town of Hamburg took center stage leading into the NHL’s opening night, appearing in ESPN’s latest promotional video. The video titled “Leap of Faith” used the town’s ice arena as a backdrop. Mike Farrell, a senior feature producer with ESPN, is originally from Canada and now lives in Western New […]
— Yahoo Sports

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