Ettore Messina discusses risks of new European basketball initiative

Ettore Messina, a four-time EuroLeague champion, shared his insights on the new European basketball initiative backed by the NBA and FIBA. In an interview, he emphasized the need for stakeholders to assess the financial risks involved, given the uncertainty of the proposed model. Messina expressed concern about franchises potentially overextending themselves in pursuit of profits. He also highlighted the mix of interest and apprehension surrounding the project, warning that not all participants may succeed and some could end up failing financially.

• 11:36 AMYahoo Sports — Like all selective things, in the end, some will be …