European Athletics Championships face backlash over ticket and food prices

3 sources • 2 min read • Latest: Aug 12, 2026, 7:33 AM

Last updated Aug 12, 2026

European Athletics Championships face backlash over ticket and food prices
Summary

The European Athletics Championships in Birmingham are facing criticism due to high ticket prices leading to lower attendance. The Alexander Stadium was reported to be half-full on August 11. Fans and athletes, including Keely Hodgkinson’s coach and commentator Steve Cram, expressed concern over the affordability of both tickets and food, with items priced at £18.50 for a barbeque pork roll and £15 for a bratwurst hot dog. Ongoing discussions about pricing and attendance suggest officials may need to address these issues to improve fan experience.

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By the Numbers
  • •Alexander Stadium reported to be half-full on August 11.
  • •Ticket prices criticized for causing low attendance.
  • •Barbeque pork roll prices at £18.50, bratwurst at £15.
  • •Athletes and fans voice concerns over overall costs.
  • •Discussions ongoing about potential price adjustments.
Latest Updates
  • 7:33 AMYahoo Sports — Pricey pork rolls and empty seats – European Championships questioned
  • 7:49 PMYahoo Sports — Organizers defend European championships ticket prices after sparse crowd in Birmingham
  • 1:30 PMThe Guardian Sport — European Athletics Championships face backlash over ‘crazy prices’ and empty seats
What they're saying
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Organizers of the European championships have defended ticket prices in Birmingham after British sprinter Amy Hunt won the 100-meter final at a nearly half-empty Alexander Stadium. One of Olympic champion Keely Hodgkinson's coaches was among those questioning prices and raising concerns about parking and the cost of food — with bratwurst hot dogs going for 15 pounds ($20). The category A seats for Monday night's session — which included Jakob Ingebrigtsen's victory in the 5,000 meters and Hunt's gold — cost 150 pounds ($202).

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Birmingham’s Alexander Stadium half-full on Monday Athletes and fans join chorus of concern over prices Keely Hodgkinson’s coach and the BBC commentator Steve Cram have led a chorus of concern about high ticket prices causing lower attendances at the European Athletics Championships in Birmingham. Fans have also criticised the high food prices at the Alexander Stadium, with a barbeque pork roll costing £18.50, a bratwurst hot dog £15, and a bottle of water £3.95. Continue reading...

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Former top UK runner Paula Radcliffe has described the empty stands at the European Athletics Championships as “a shame” after the event in Birmingham came under fire for its expensive prices. Nearly 10,000 empty seats were available on Monday's first evening of the championships as 13,623 people watched Britain’s Amy Hunt sprint her way to 100 metres glory at the Alexander Stadium.

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