European Athletics Championships face backlash over ticket and food prices
The Guardian Sport • 1 min read • Latest: Aug 11, 2026, 1:30 PM
Last updated Aug 11, 2026
The European Athletics Championships in Birmingham are facing criticism due to high ticket prices leading to lower attendance. The Alexander Stadium was reported to be half-full on August 11. Fans and athletes, including Keely Hodgkinson’s coach and commentator Steve Cram, expressed concern over the affordability of both tickets and food, with items priced at £18.50 for a barbeque pork roll and £15 for a bratwurst hot dog. Ongoing discussions about pricing and attendance suggest officials may need to address these issues to improve fan experience.
- •Alexander Stadium reported to be half-full on August 11.
- •Ticket prices criticized for causing low attendance.
- •Barbeque pork roll prices at £18.50, bratwurst at £15.
- •Athletes and fans voice concerns over overall costs.
- •Discussions ongoing about potential price adjustments.
- 1:30 PMThe Guardian Sport — European Athletics Championships face backlash over ‘crazy prices’ and empty seats
"Birmingham’s Alexander Stadium half-full on Monday Athletes and fans join chorus of concern over prices Keely Hodgkinson’s coach and the BBC commentator Steve Cram have led a chorus of concern about high ticket prices causing lower attendances at the European Athletics Championships in Birmingham. Fans have also criticised the high food prices at the Alexander Stadium, with a barbeque pork roll costing £18.50, a bratwurst hot dog £15, and a bottle of water £3.95. Continue reading...
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