League: F1 Sport: Motorsports Country: Global Category: Scores & Results

F1 approaches 1 billion fans with growth in female viewership

Motorsport.com • 1 min read • Latest: Sep 25, 2026, 7:31 PM

Last updated Sep 25, 2026

F1 approaches 1 billion fans with growth in female viewership

Summary

Formula 1 CEO Stefano Domenicali announced the championship is nearing 1 billion global fans, attributing the increase to a younger audience and rising female viewership. In an appearance on The Tonight Show Starring Jimmy Fallon, he highlighted the growing popularity of F1, particularly in the United States. The expansion efforts are central to F1's strategy, with a focus on engaging new demographics and improving accessibility to driver personalities.

Source Links

Motorsport.com

By the Numbers

•F1 aims for nearly 1 billion global fans.
•Female viewership has significantly increased.
•Domenicali discussed F1's U.S. growth on The Tonight Show.
•Expansion strategies focus on younger demographics.

Latest Updates

7:31 PMMotorsport.com — F1 closing in on 1 billion fans as Stefano Domenicali hails female audience growth

What they're saying

"
Formula 1 CEO Stefano Domenicali says the championship is closing in on 1 billion global fans, driven by a younger audience, an increase in female viewership and more access to driver personalities. Speaking during an appearance on The Tonight Show Starring Jimmy Fallon, Domenicali discussed F1's ongoing expansion and its success in growing in the United States. "We are almost at 1 billion ...Keep reading
— Motorsport.com

Related Teams & Leagues

F1 Motorsports