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F1 collaborates with Leica to launch luxury $9,950 camera model

Motorsport.com • 1 min read • Latest: Oct 21, 2026, 11:13 PM

Last updated Oct 21, 2026

F1 collaborates with Leica to launch luxury $9,950 camera model

Summary

Formula 1 has partnered with Leica Camera to introduce a limited-edition camera model priced at $9,950. This collaboration features a carbon-accented variant of the Q3 43 line, equipped with a 60-megapixel full-frame imaging sensor. The camera is targeted at F1 enthusiasts who also have a passion for photography. This decision follows a series of marketing initiatives by F1 to enhance its brand presence and appeal to a luxury market segment. Further details about distribution and availability are expected to be announced soon.

Source Links

Motorsport.com

By the Numbers

•Partnership with Leica Camera finalized on October 21, 2026.
•Camera features include a carbon-accented design and a 60-megapixel sensor.
•Limited-edition model aimed at F1 and photography enthusiasts.
•Announcement follows F1's recent marketing and brand initiatives.
•Details on distribution and availability expected soon.

Latest Updates

11:13 PMMotorsport.com — F1 unveils limited-edition Leica camera with eye-watering $9,950 price tag

What they're saying

"
Formula 1 had a busy few days. The championship finalised licensing partnership agreement with Leica Camera, resulting in a carbon-accented model priced at an eye-watering $9,950. It's a luxury toy for people who like F1 and photography enough to warrant an almost-five-figure purchase. The model is a limited production variant of the Q3 43 line, pairing a 60-megapixel full-frame imaging sensor ...Keep reading
— Motorsport.com

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