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F1 fans react to Liberty Media CEO’s comments on fan engagement

Yahoo Sports • 1 min read • Latest: Oct 28, 2026, 12:09 AM

Last updated Oct 28, 2026

F1 fans react to Liberty Media CEO’s comments on fan engagement

Summary

Liberty Media CEO spoke about changes in Formula 1 fandom during a recent event organized by The Race and Axios Media. He commented that fans no longer need to watch every race to be considered true fans, highlighting that many engage with F1 content through various forms, like social media. His remarks have drawn criticism from fans who feel the comments reflect a disconnect with the core audience. Many expressed concerns over F1’s direction under Liberty Media, particularly criticizing the switch to Apple TV, which they believe impacts viewership negatively. Comments from fans suggest a strong desire for more traditional engagement with the sport.

Source Links

Yahoo Sports

By the Numbers

•Liberty Media's CEO discussed changing fan behaviors at The Race and Axios Media event.
•Chang suggests fans can engage without watching every race.
•Fans criticized the disconnect between management views and core audience expectations.
•Concerns raised over the impact of F1's move to Apple TV on viewership.
•Fans expressed a desire for traditional racing formats over reality-based content.

Latest Updates

12:09 AMYahoo Sports — F1 Fans Feel Liberty Media is ‘Out of Touch’ After CEO’s Remark on Fan Consumption

What they're saying

"
Liberty Media CEO’s comments about how F1 fans are and behave have sparked some social media commentary. In a show organised by The Race and Axios Media, Liberty Media CEO’s Chang spoke about the changing mindset of F1 fans and…
— Yahoo Sports

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