F1 partners with Nike for apparel deal effective in 2027
Yahoo Sports • 1 min read • Latest: Sep 15, 2026, 7:28 AM
Last updated Sep 15, 2026
Formula 1 is set to enter a significant clothing deal with Nike, expected to be announced at the Las Vegas Grand Prix in November. Nike will provide all team kit worn by Formula One Management staff during event weekends. The agreement follows months of discussions and visibility in the paddock, with Nike executives attending the Miami Grand Prix earlier this year. The partnership comes as sportswear rivals, like Puma and Adidas, expand their presence in the F1. Nike previously collaborated with racing legend Michael Schumacher from 1996 to 2002, enhancing its connection to the sport's history.
- •Nike will supply team kit for Formula One Management staff.
- •Announcement expected at the Las Vegas Grand Prix in November.
- •Nike executives attended the Miami Grand Prix earlier this season.
- •Partnership represents a response to Puma and Adidas's recent expansions.
- •Nike previously outfitted Michael Schumacher during his racing career.
- 7:28 AMYahoo Sports — F1 set to agree new apparel deal with sporting giant
"Nike and Formula 1 are understood to have reached a landmark clothing deal that will see the famous American sportswear brand establish a high-profile presence in the sport. An official public announcement is not expected until the Las Vegas Grand Prix in November, but GPBlog understands that Nike will supply all team kit worn by Formula One Management staff during Grand Prix weekends.
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