F1 viewership drops significantly in first season on Apple TV

The 2026 Formula 1 season is witnessing a notable decline in U.S. viewership since the switch from ESPN to Apple TV. Data from Samba TV indicates that eight of the nine analyzed races have seen decreases in household reach, with the Miami Grand Prix down 68% and Monaco down 66%. While initial races showed smaller drops, later events have experienced double-digit declines. Despite lower overall viewership, some races reported increases in average minutes watched per household. Apple TV's subscription model may be impacting long-term viewer retention, as many fans utilized trial subscriptions without converting to paid ones.

• 10:16 AMYahoo Sports — F1 viewership has plunged since move from ESPN to Apple TV