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Fanatics launches Messi tribute campaign ahead of World Cup final

Yahoo Sports • 1 min read • Latest: Jul 19, 2026, 12:30 PM

Last updated Jul 19, 2026

Fanatics launches Messi tribute campaign ahead of World Cup final

Summary

Ahead of the 2026 FIFA World Cup Final, Fanatics debuted a campaign honoring Lionel Messi, who may play his final match for Argentina. The film, titled "We're Still Wearing It," features fans and a performance of "Don't Cry For Me Argentina." The campaign emphasizes Messi’s iconic number 10 jersey. Billboards promoting the campaign will appear in cities globally, including Rosario, Barcelona, and New York. Argentina faces Spain in the final, while Messi is set to continue with Inter Miami after the tournament.

Source Links

Yahoo Sports

By the Numbers

•Fanatics launched the campaign just before the World Cup final.
•The film features real Messi fans in Buenos Aires.
•Billboards will appear in cities linked to Messi's career.
•Argentina is currently playing against Spain in the final.
•Messi will return to Inter Miami after the World Cup.

Latest Updates

12:30 PMYahoo Sports — Fanatics Debuts “We’re Still Wearing It” Campaign Honoring Lionel Messi Ahead of World Cup Final

What they're saying

"
In what may be the Argentine legend's final game for his nation's national team, the sports company is debuting a film that declares “You Can’t Hang It Up While We’re Still Wearing It.”
— Yahoo Sports

Related Teams & Leagues

Inter Miami Real Salt Lake Barcelona FIFA World Cup Soccer