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Fanatics partners with European Tour Group for Ryder Cup merchandising

Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 4:01 AM

Last updated Aug 18, 2026

Fanatics partners with European Tour Group for Ryder Cup merchandising

Summary

Fanatics has signed a multiyear partnership with the European Tour Group to operate the official DP World Tour and Ryder Cup European store. The agreement includes the Amgen Irish Open, Genesis Scottish Open, and BMW PGA Championship. Fanatics will design and sell officially licensed merchandise for the Ryder Cup, especially focusing on replicas of Team Europe's outfits. This collaboration comes as the DP World Tour and Ryder Cup Europe see significant growth in fan interest, with General Admission tickets for the upcoming Ryder Cup reportedly sold out many times over. The Ryder Cup will take place from September 13 to 16, 2027.

Source Links

Yahoo Sports

Key Details

•Fanatics will create official merchandise for the Ryder Cup and DP World Tour.
•Agreement includes multiple golf events, such as the Irish Open and Scottish Open.
•Replicas of Team Europe's on-course outfits will be offered at accessible prices.
•The partnership reflects growing fan engagement in golf.
•The Ryder Cup is set for September 13-16, 2027, in Ireland.

Latest Updates

4:01 AMYahoo Sports — Fanatics to Run Stores, Create Merch for DP World Tour, Ryder Cup

What they're saying

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The deal with the European Tour Group will include other key golf tournments including the Irish Open, Scottish Open and PGA Championship.
— Yahoo Sports

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