League: NBA Sport: Basketball Country: United States Category: Breaking News

Fanatics Studio engages NBA for All-Star event production starting in 2027

Yahoo Sports • 1 min read • Latest: Nov 13, 2026, 4:33 PM

Last updated Nov 13, 2026

Fanatics Studio engages NBA for All-Star event production starting in 2027

Summary

Fanatics Studio has signed a multiyear agreement with the NBA to contribute to All-Star events starting in 2027. The collaboration will involve creative and event production capabilities and will also include partnerships with NBC Sports for developing original content. Michael D. Ratner will serve as executive producer for Fanatics Studios, overseeing in-arena events and competitions leading up to NBA All-Star. This agreement aims to enhance the overall presentation of the All-Star experience.

Source Links

Yahoo Sports

Market Watch

•Fanatics Studio to handle creative aspects of NBA All-Star events.
•Agreement includes collaboration with NBC Sports.
•Michael D. Ratner named executive producer for Fanatics Studios.
•Initiative aims to develop original content ahead of All-Star.
•Deal set to start in 2027.

Latest Updates

4:33 PMYahoo Sports — Fanatics Studio will bring its creative and event production capabilities to NBA All-Star, starting in 2027, through a multiyear deal with t

What they're saying

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Fanatics Studio will bring its creative and event production capabilities to NBA All-Star, starting in 2027, through a multiyear deal with the league. Fanatics Studio, the joint venture between Fanatics and OBB, will work with the NBA and NBC Sports on the production of All-Star events and in develo
— Yahoo Sports

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