Fans criticize World Cup hydration breaks for commercial interruptions

Fans are expressing frustration over the newly implemented hydration breaks during World Cup matches. Scheduled for the 22nd and 67th minutes of each half, these breaks last three minutes and enable broadcasters to air commercials. Coaches, including USMNT's Mauricio Pochettino, have voiced their concerns about the necessity of these breaks under standard conditions. The implementation coincides with lower stadium attendance, leading to critiques that FIFA prioritizes advertising revenue over the game experience. Fans are vocal on social media, arguing that these hydration breaks disrupt the flow of the match and diminish the authenticity of soccer broadcasts.

• 3:27 AMYahoo Sports — Hydration break outrage: World Cup has quarter breaks with commercials and fans are not happy