Fans embrace World Cup atmosphere in host cities this summer
The Guardian Sport • 1 min read • Latest: Jun 27, 2026, 7:00 AM
Last updated Jun 27, 2026

Throughout the World Cup this summer, residents of host cities are increasingly embracing the tournament. Initial concerns about crowds and disruptions have diminished as the excitement surrounding the games grows. Local businesses report a boost in activity, as visitors flock to watch the matches and engage in festivities. The atmosphere in these cities has shifted positively, with many residents expressing newfound pride in hosting the tournament. As matches continue, engagement from both locals and tourists is expected to rise further, enhancing the overall experience of the event.
- •Residents initially feared disruptions from crowds
- •Local businesses see a surge in activity
- •Excitement around the tournament builds
- •Community pride in hosting grows
- •Ongoing matches likely to boost engagement further
- 7:00 AMThe Guardian Sport — ‘I dreaded the World Cup but am now embracing it’: how the tournament won over (most) people in host cities
"Excitement was muted before the event, but the joy, noise and colour from visiting fans has captivated people in the US, Canada and Mexico • Do you live in a host city? We want to hear from you While Kansas City is the smallest of the 16 host cities, it has a history of punching above its weight and – armed with our own compelling soccer history to buoy us – organisers and the community worked hard to ensure that we wowed visitors and viewers alike. Hiccups with shuttle buses and traffic at our first home match were quickly addressed and resolved by our second match. Our watch parties are heartily attended; our official fan fest teems with people from all over the world. Continue reading...
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