Fans flock to Houston for World Cup merchandise as tournament progresses

Yahoo Sports1 min read • Latest: Jul 2, 2026, 10:07 PM

Last updated Jul 2, 2026

Fans flock to Houston for World Cup merchandise as tournament progresses
Summary

In Houston, local fans are eagerly purchasing World Cup memorabilia as the tournament unfolds. The World Cup store has reported high demand for items, particularly DR Congo shirts and merchandise from other African teams like Morocco. Shoppers are often buying for personal enjoyment or to commemorate the event, with some spending over $5,000 on merchandise. Local attendees and international visitors are drawn to jerseys representing star players, demonstrating the global appeal of figures like Lionel Messi and Lamine Yamal. The store’s assistant noted a fast turnover of smaller items, particularly key chains, as fans seek affordable keepsakes from this unique event.

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Key Details
  • DR Congo shirts are popular among local fans in Houston.
  • Fans spending over $5,000 on various World Cup items.
  • High demand for jerseys related to star players.
  • Shop assistant reports fast-selling key chains.
  • Merchandise appeals to both locals and international visitors.
Latest Updates
  • 10:07 PMYahoo SportsSoccer-Congo shirts to key chains, fans flock for World Cup mementos
What they're saying
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(fixes typo in finals in paragraph 2) By Nick Said and Lais Morais HOUSTON, July 2 (Reuters) - The World Cup has captured the imagination of fans across the United States, no better illustrated than

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