Fans hired to watch all World Cup games in Times Square

The Guardian Sport1 min read • Latest: Jun 16, 2026, 10:00 AM

Last updated Jun 16, 2026

Fans hired to watch all World Cup games in Times Square
Summary

Kevin Kotoko, a Liverpool supporter from Florida, has accepted a job to watch all 104 World Cup matches for $50,000. The role involves observing games from a custom-built viewing cube in Times Square. Kotoko quit his waitstaff job immediately after winning the competition. This arrangement is part of a unique promotional campaign organized by Fox.

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By the Numbers
  • Kevin Kotoko selected as one of Fox's chief World Cup watchers.
  • He will watch all 104 games live from Times Square.
  • Kotoko's previous job was as a waiter before he quit.
  • The job offers a payment of $50,000.
  • Unique promotion aims to engage viewers during the World Cup.
Latest Updates
  • 10:00 AMThe Guardian Sport‘The perfect job’: meet the fans being paid to watch all 104 World Cup games in Times Square
What they're saying
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A Liverpool fan and an influencer explain what it’s like to be hired for a Truman Show-style experiment When Kevin Kotoko heard that he had been selected as one of Fox’s chief World Cup watchers he had no hesitation in accepting. What self-respecting football fan could turn down the opportunity to be paid $50,000 (£37,000) to take in all 104 games at this World Cup, after all? The only issues were that he would have to watch every match in a custom-built viewing cube in the heart of Times Square and let his employers know that he wouldn’t be coming in for work the next day. “I quit my job,” admits Kotoko, a Liverpool fan who is from Florida and was working as a waiter in a restaurant. “I found out on Thursday that I had won the competition and so I told them on Friday that would be my last day!” Continue reading...

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