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Fashion and soccer merge ahead of the 2026 World Cup in the US

Yahoo Sports • 1 min read • Latest: Jun 3, 2026, 10:16 AM

Last updated Jun 3, 2026

Fashion and soccer merge ahead of the 2026 World Cup in the US

Summary

A recent focus on the intersection of soccer and fashion has emerged in anticipation of the 2026 World Cup. Vintage soccer jerseys are gaining popularity, evident when celebrities like Kim Kardashian are spotted wearing them. Designers are creating collections that go beyond traditional fandom, allowing for self-expression and customization. This trend reflects the cultural impact of women's soccer and highlights the growing relevance of soccer in global fashion culture. As the tournament approaches, the fashion industry is increasingly leaning into soccer-inspired designs.

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Yahoo Sports

By the Numbers

•Soccer jerseys are becoming mainstream fashion items.
•Kim Kardashian's wearing of a vintage AS Roma jersey sparked significant interest.
•Designers are focusing on customization and self-expression through soccer apparel.
•The 2026 World Cup is driving innovation in soccer-inspired fashion.
•Women's soccer is influencing the fashion narrative in ways the men's game has not.

Latest Updates

10:16 AMYahoo Sports — Soccer and fashion: Blurring the line between sportswear, streetwear and luxury culture

What they're saying

"
On a sweltering New York City summer afternoon a few years ago, I stumbled across a store I never expected to see tucked into a busy SoHo block. A few doors down from some of menswear’s most popular names, from the environmentally conscious utilitarian label Maharishi to Drake’s modern British tailoring and cult Japanese selvedge denim retailer Blue in Green, sat Classic Football Shirts, the online retailer that has become one of the world’s most popular destinations for vintage soccer jerseys.
— Yahoo Sports

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Yahoo SportsJun 3, 2026, 10:16 AM
Soccer and fashion: Blurring the line between sportswear, streetwear and luxury culture
On a sweltering New York City summer afternoon a few years ago, I stumbled across a store I never expected to see tucked into a busy SoHo block. A few doors down from some of menswear’s most popular names, from the environmentally conscious utilitarian label Maharishi to Drake’s modern British tailoring and cult Japanese selvedge denim retailer Blue in Green, sat Classic Football Shirts, the online retailer that has become one of the world’s most popular destinations for vintage soccer jerseys.

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