Federal magistrate hears arguments on NIL and multimedia rights companies
Yahoo Sports • 1 min read • Latest: Jun 10, 2026, 10:21 PM
Last updated Jun 10, 2026
A federal magistrate heard arguments on June 10 regarding whether multimedia rights companies representing university athletic departments fall under the same rules governing third-party name-image-likeness payments. Magistrate Nathanael Cousins indicated a decision could be made next week, which may impact college spending. Plaintiffs' attorney Jeffrey Kessler argued that these companies should not be classified as associated entities like boosters, while College Sports Commission CEO Bryan Seeley expressed confidence in the agency's rule application. The outcome will determine if more scrutiny is applied to NIL deals facilitated by these companies.
- •Hearing took place on June 10 in San Jose, California.
- •Argument centers on multimedia rights companies and NIL payments.
- •A decision from Magistrate Nathanael Cousins may come next week.
- •CSCs' Associated Entities rules are under scrutiny in light of House settlement.
- •Response from College Sports Commission affirms confidence in their regulation approach.
- 10:21 PMYahoo Sports — In NIL case, judge's decision about 'associated entities' will loom large in college spending
"A federal magistrate heard arguments Wednesday over whether multimedia rights companies that represent university athletic departments are subject to the same rules governing millions in thid party name-image-likeness payments to players that are reshaping college sports. Magistrate Nathanael Cousins said he could rule on the matter brought by plaintiffs' attorneys in the landmark House settlement by next week. Many schools work with MMRs to act as the marketing arms for their athletic departments and arrange third-party NIL deals with athletes.
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