League: Serie A Sport: Soccer Country: Italy Category: Recruiting

Felicia partners with Juventus as official healthy food provider

Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 8:30 AM

Last updated Jul 31, 2026

Felicia partners with Juventus as official healthy food provider

Summary

Felicia, the brand from Andriani Societa Benefit, has entered a multi-year agreement to become the Official Healthy Food Partner of Juventus Football Club as of July 31, 2026. The collaboration aims to foster healthy consumption habits and highlight the importance of a balanced diet within an active lifestyle. Felicia will engage with Juventus fans via digital content and experiences, as well as being integrated into the dietary plans of the Men’s First Team. The partnership is expected to enhance both Felicia's visibility in sports and Juventus’ commitment to health and wellbeing.

Source Links

Yahoo Sports

Key Details

•Felicia becomes Juventus' Official Healthy Food Partner starting July 31, 2026.
•The partnership emphasizes healthy consumption and balanced diets.
•Felicia will be featured at Allianz Stadium during matches.
•Products will be included in the nutritional plans of the Men’s First Team.
•Collaboration includes developing exclusive content for Juventus' global audience.

Latest Updates

8:30 AMYahoo Sports — Felicia is the new Official Healthy Food Partner of Juventus Football Club

What they're saying

"
Felicia, the flagship brand of Andriani Societa Benefit, announces a multi-year partnership with Juventus Football Club, becoming the Club’s Official Healthy Food Partner. The agreement brings toget...
— Yahoo Sports

Related Teams & Leagues

Juventus Serie A Soccer