Fertitta Center features new Big 12 logo for UH basketball season

Yahoo Sports • 1 min read • Latest: Aug 10, 2026, 4:57 PM

Last updated Aug 10, 2026

Summary

The Fertitta Center at the University of Houston has unveiled a new logo on its basketball court, part of a sponsorship deal with Monster Energy. This sponsorship follows the Big 12's multiyear agreement worth approximately $20 million announced this summer. Each of the conference's 16 schools will receive $1 million for the placement of the logo on their playing surfaces. The deal will also include logo patches on football and basketball jerseys. The new branding is set to debut in the upcoming season.

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Market Watch

•Fertitta Center shows new Big 12/Monster Energy logo on the court.
•Big 12's sponsorship deal is valued at about $20 million.
•Each of the 16 schools will receive $1 million for logos.
•Logos will appear on football and basketball uniforms.
•The new branding is set for the upcoming season.

Latest Updates

4:57 PMYahoo Sports — Fertitta Center adds a new logo on the floor for UH basketball as part Big 12 deal with Monster Energy

What they're saying

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As part of the Big 12's sponsorship with Monster Energy, the basketball court at Fertitta Center and football turf at TDECU will feature a new logo.
— Yahoo Sports

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