League: Olympics Sport: Olympics Country: Global Category: Scores & Results

FIBA 3x3 basketball plans festival-style events for LA28

Yahoo Sports • 1 min read • Latest: Oct 3, 2026, 7:09 PM

Last updated Oct 3, 2026

FIBA 3x3 basketball plans festival-style events for LA28

Summary

FIBA 3x3 basketball will feature a festival-style experience during the LA28 Olympics, focusing on engaging fans and digital audiences. Alex Sanchez, managing director of FIBA 3x3, stated that the atmosphere will blend continuous music and entertainment with the sport itself. The event is designed to draw diverse spectators beyond just basketball fans, with high return rates reported in prior events. FIBA continues to gather audience feedback to shape future events, enhancing engagement both in-person and digitally.

Source Links

Yahoo Sports

By the Numbers

•FIBA 3x3 emphasizes a spectator-centric experience for LA28
•Event combines games and entertainment, akin to Cirque du Soleil
•Surveys show attendees include families and entertainment seekers
•High return rate indicates strong audience engagement
•Focus on mobile viewing caters to a wider digital audience

Latest Updates

7:09 PMYahoo Sports — FIBA 3x3 Basketball Built For The Next Generation And Coming To LA28

What they're saying

"
FIBA 3x3 basketball is coming to LA28 with a festival-style Olympic experience designed around fans, digital audiences and the fast-paced culture of Los Angeles.
— Yahoo Sports

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