FIFA addresses Fox's rule violation during World Cup coverage
Yahoo Sports • 1 min read • Latest: Jun 15, 2026, 7:30 PM
Last updated Jun 15, 2026
FIFA confirmed that Fox violated broadcasting rules during the 2026 World Cup, specifically during Mexico's opening match against South Africa on June 14. Fox cut away for advertisements during a hydration break, returning only 10 seconds after play had resumed, breaching FIFA's requirement to return at least 30 seconds before the match restarts. Despite this infraction, FIFA has chosen not to impose any punishment on the broadcaster. The World Cup features 48 teams for the first time, promising greater commercial opportunities amid rising ticket prices and increased consumer interest.
- •Mexico won their opening match 2-0 against South Africa
- •Fox's ad interruption occurred during the second hydration break
- •The broadcast rules require a 30-second return before play restarts
- •FIFA expects $13 billion in revenue from the World Cup
- 7:30 PMYahoo Sports — FIFA make punishment decision after Fox violate rules of $485m World Cup TV deal
"As most experts in the sports business industry will attest, Fox have got a bargain in buying the rights to air the FIFA World Cup in the United States for $485m. Aside from the natural interest from a population curious about the tournament taking place on their doorstep, FIFA – world soccer’s governing body – has created the conditions for the 2026 World Cup to be the most commercially-geared in history.
Sources
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