League: FIFA World Cup Sport: Soccer Country: Global Category: Transactions

FIFA announces new investment vehicle for World Cup revenue generation

Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 4:56 PM

Last updated Jul 28, 2026

FIFA announces new investment vehicle for World Cup revenue generation

Summary

FIFA has revealed plans for a new subsidiary, FIFA Forward Enterprise, aimed at generating additional revenue from global football events, including the World Cup. This commercial entity is expected to sell a 20% stake to investors such as JP Morgan and Joshua Kushner, potentially increasing FIFA's financial resources significantly. The announcement comes after the 2026 FIFA World Cup, which reportedly generated $13 billion in revenue, drew some criticism over commercial practices. FIFA claims the initiative could yield $20 million in immediate funding for each member association, with prospects for further revenue enhancement. The plans are pending approval from FIFA’s member associations and the FIFA Council.

Source Links

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Key Details

•FIFA Forward Enterprise to sell 20% stake for additional revenue.
•Investment vehicle expected to provide $20 million per member association.
•2026 World Cup revenue totaled $13 billion, over double the previous cycle.
•Plans require approval from FIFA member associations and the FIFA Council.
•Gianni Infantino might lead the new subsidiary after his presidency ends.

Latest Updates

4:56 PMYahoo Sports — Is FIFA selling the World Cup? What to know about Gianni Infantino investment plan UEFA says 'crosses a line'

What they're saying

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The 2026 FIFA World Cup was a sensational financial success for FIFA, and it is set to continue cashing in as Gianni Infantino announced a new pending subsidiary to generate further revenue for the governing body.
— Yahoo Sports

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