Fifa expands AI social media protection for World Cup players
The Guardian Sport • 1 min read • Latest: Jun 5, 2026, 4:00 PM
Last updated Jun 5, 2026
Fifa is expanding its use of AI for social media protection at the upcoming World Cup, set to begin next Thursday. This initiative aims to reduce the amount of abusive messages directed at teams and players. Following the 2022 World Cup in Qatar, Fifa introduced a social media protection service and is offering its moderation for free to all football associations participating in the 2026 tournament. The Football Association has not yet confirmed its participation in the program.
- •Fifa's AI service addresses online abuse for World Cup players
- •The tournament starts next Thursday
- •The Football Association has not confirmed participation
- •Fifa offered this service for free to all teams
- •Service initiated after the 2022 World Cup in Qatar
- 4:00 PMThe Guardian Sport — Fifa expanding AI use at World Cup to reduce amount of abuse seen by players
"Social media protection service offered by Fifa English FA yet to confirm whether it will use service Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media. World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer. Continue reading...
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