FIFA explores private investment opportunities amid World Cup commercialization

FIFA is moving forward with plans to form FIFA Forward Enterprise, focusing on commercial rights ownership. The organization is seeking a non-controlling minority stake from private investors, aiming to raise up to $4.2 billion. This initiative could increase funding for member associations from $8 million to $20 million per member cycle. UEFA has voiced strong opposition to this move, stating that the governance of football should not be treated as an asset for sale. A deadline for approval from member associations is set for September 19, leaving little time for consensus amid dissent.

• 3:16 PMYahoo Sports — ⚽️ Y! Sports Biz: World Cup for sale