FIFA explores selling stake in World Cup to private investors
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 7:00 PM
Last updated Jul 28, 2026
FIFA is reportedly considering selling a 20% stake in a new commercial entity related to the World Cup. According to a Times report, FIFA is collaborating with JPMorgan to attract investors, potentially raising billions following the successful North American World Cup. This tournament achieved record ratings and revenue, but also faced criticisms over high ticket prices and commercialization. FIFA President Gianni Infantino could personally benefit from the investment, as it aligns with private equity's increasing interest in significant sports events. Discussions are said to involve individuals connected to the Trump administration.
- •FIFA plans to sell a 20% stake in a World Cup-related entity.
- •JPMorgan is involved in efforts to secure investment.
- •The move follows record ratings and revenue from the recent World Cup.
- •Criticism has surrounded FIFA for perceived greed and commercialization.
- •Infantino could earn millions from these private investments.
- 7:00 PMYahoo Sports — FIFA could sell private equity stake in World Cup in pure money grab
"There are no more perfect bedfellows on planet earth than FIFA and private equity. So while this story will send a shiver down your spine, it’s not in the least bit shocking. After an incredibly successful North American World Cup that saw record ratings and revenue, the money-hungry governing body of world soccer is on…
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