FIFA plans $20 billion vehicle for commercial operations aims
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 11:10 PM
Last updated Jul 28, 2026
FIFA announced plans to sell a 20% stake in a $20 billion vehicle designed to manage its commercial operations, aiming to generate up to $4.2 billion from outside investors. This initiative comes as FIFA seeks to capitalize on the anticipated revenue from the upcoming men's World Cup. The move has drawn criticism from UEFA, which expressed concerns about lack of transparency and questioned FIFA's right to commercialize the tournament. FIFA's president has faced scrutiny over his aggressive commercialization strategies during his leadership.
- •FIFA aims to raise up to $4.2 billion from external investors.
- •The announcement follows scrutiny of FIFA's commercialization efforts.
- •UEFA condemned the lack of transparency in FIFA's plans.
- •FIFA's president has been criticized for his close connection with U.S. political figures.
- 11:10 PMYahoo Sports — FIFA reveals plans for $20 billion private vehicle
"The body is looking to capitalize on the lucrative men’s World Cup this year.
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