Fifa plans investor consultation amidst Uefa's World Cup boycott threat
6 sources • 2 min read • Latest: Jul 31, 2026, 5:30 AM
Last updated Jul 31, 2026
Fifa has confirmed it will continue its consultation process regarding proposed investments in its competitions. This follows a vote by Uefa's 55 member associations to boycott World Cups should the investment plan proceed. Fifa aims to establish a commercial subsidiary, Fifa Forward Enterprise (FFE), allowing for minority investments from third parties. The proposal requires support from 106 of Fifa’s 211 members to advance, and many European and Concacaf associations are expected to oppose it. Fifa seeks to clarify its intentions amid criticism and misinformation, emphasizing that it is not seeking to sell football.
- •Fifa aims to create FFE for minority investments.
- •Uefa and Concacaf members oppose the investment plan.
- •A vote by Fifa’s members is required to advance the proposal.
- •Fifa insists it is not selling football, but seeking consultation.
- 4:55 AMThe Guardian Sport — Fifa to push ahead with consultation on plan while insisting ‘nobody is selling football’
- 4:33 AMYahoo Sports — FIFA says 'nobody is selling football' as UEFA mulls World Cup boycott
- 4:17 AMYahoo Sports — Fifa says 'nobody selling football' as it presses ahead with investment plan
"World governing body responds after Uefa World Cup boycott threat ‘Consultation process was disrupted by incorrect media reports,’ Fifa says Fifa has responded to the threat of boycott from European nations with a statement saying that “nobody is selling football”, while blaming the media for disrupting its consultation process over controversial plans to sell chunks of the World Cup to US-based private investment. After an emergency meeting on Thursday, Uefa member associations agreed to boycott all Fifa tournaments, including World Cups, unless the proposal was abandoned entirely. Continue reading...
"FIFA insists "nobody is selling football" amid criticism of its decision to launch a consultation on selling stakes in a World Cup commercial entity to private investors. However, football's global governing body stopped short of withdrawing the controversial plan and insisted it would press ahead with the consultation period.
"FIFA insists "nobody is selling football" amid criticism of its decision to launch a consultation on selling stakes in a World Cup commercial entity to private investors.
Sources
External links- The Guardian SportJul 31, 2026, 4:55 AMFifa to push ahead with consultation on plan while insisting ‘nobody is selling football’
World governing body responds after Uefa World Cup boycott threat ‘Consultation process was disrupted by incorrect media reports,’ Fifa says Fifa has responded to the threat of boycott from European nations with a statement saying that “nobody is selling football”, while blaming the media for disrupting its consultation process over controversial plans to sell chunks of the World Cup to US-based private investment. After an emergency meeting on Thursday, Uefa member associations agreed to boycott all Fifa tournaments, including World Cups, unless the proposal was abandoned entirely. Continue reading...
- Yahoo SportsJul 31, 2026, 4:33 AMFIFA says 'nobody is selling football' as UEFA mulls World Cup boycott
FIFA insists "nobody is selling football" amid criticism of its decision to launch a consultation on selling stakes in a World Cup commercial entity to private investors. However, football's global governing body stopped short of withdrawing the controversial plan and insisted it would press ahead with the consultation period.
- Yahoo SportsJul 31, 2026, 4:17 AMFifa says 'nobody selling football' as it presses ahead with investment plan
Football's governing body plans to continue the consultation process after Uefa threatens to boycott World Cups.
- Sky Sports Football—FIFA: Nobody is selling football
FIFA insists "nobody is selling football" amid criticism of its decision to launch a consultation on selling stakes in a World Cup commercial entity to private investors.
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