Fifa plans to sell World Cup commercial rights for $20bn
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 4:17 PM
Last updated Jul 28, 2026
Fifa announced on July 28, 2026, that it plans to sell a share of its commercial operations, which includes media and sponsorship rights for its competitions, the World Cup. The initiative involves working with US bank JPMorgan to establish Fifa Forward Enterprise (FFE), aiming to raise over $10bn from private investors. This funding is intended for redistribution among Fifa’s 211 member associations. Uefa has criticized the move, claiming it undermines the integrity of football by selling its 'soul and governance.'
- •Fifa working with JPMorgan on the FFE venture.
- •The deal includes men’s and women’s World Cup rights.
- •More than $10bn is promised for redistribution to member associations.
- •Uefa criticizes the sale, calling it a threat to football's integrity.
- 5:25 PMYahoo Sports — FIFA May Sell World Cup Investment Stakes: What We Know About Controversial Plan
- 4:17 PMThe Guardian Sport — Fifa accused of ‘crossing a line’ over $20bn plan to sell World Cup commercial rights
"World governing body set to raise millions from venture Uefa hits out at sale of football ‘soul and governance’ Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of all its competitions, including the World Cup. The world governing body is working with US bank JPMorgan on setting up a new entity – to be called Fifa Forward Enterprise (FFE) – that would raise hundreds of millions of dollars by selling a significant stake in the commercial rights of the men’s and women’s World Cups, and the Club World Cup to investors, with promises of “over $10bn” then being redistributed back to Fifa’s 211 member associations. Fifa confirmed the move on Tuesday afternoon following reports in the Financial Times and the Times. Continue reading...
"FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.
Sources
External links- Yahoo SportsJul 28, 2026, 5:25 PMFIFA May Sell World Cup Investment Stakes: What We Know About Controversial Plan
FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.
- The Guardian SportJul 28, 2026, 4:17 PMFifa accused of ‘crossing a line’ over $20bn plan to sell World Cup commercial rights
World governing body set to raise millions from venture Uefa hits out at sale of football ‘soul and governance’ Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of all its competitions, including the World Cup. The world governing body is working with US bank JPMorgan on setting up a new entity – to be called Fifa Forward Enterprise (FFE) – that would raise hundreds of millions of dollars by selling a significant stake in the commercial rights of the men’s and women’s World Cups, and the Club World Cup to investors, with promises of “over $10bn” then being redistributed back to Fifa’s 211 member associations. Fifa confirmed the move on Tuesday afternoon following reports in the Financial Times and the Times. Continue reading...
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