FIFA proposes controversial plan to invite private investment
Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 2:51 PM
Last updated Jul 30, 2026
FIFA has announced a controversial proposal to create a subsidiary, FIFA Forward Enterprise, to attract private investors, aiming to raise $4.2 billion out of a potential $20 billion valuation. FIFA president Gianni Infantino emphasized that investors will hold only minority stakes and will not influence operational decisions. However, concerns about profit prioritization and reduced transparency have sparked backlash, particularly from UEFA, which called the plan a dangerous precedent. Infantino is seeking support from FIFA's 211 member associations, promising financial incentives if they back the initiative by September 19.
- •FIFA plans to create FIFA Forward Enterprise for private investment.
- •Gianni Infantino has framed the investment as beneficial for global soccer.
- •Concerns persist over profit motives influencing soccer competitions.
- •UEFA has publicly opposed the proposal, stressing governance integrity.
- •Member associations must decide by September 19 to support the plan.
- 2:51 PMYahoo Sports — The controversial FIFA proposal shaking the soccer world, explained
"Even though the World Cup just ended, FIFA has managed to keep itself front and center of the global sports discourse this week.
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