FIFA proposes private stakes in World Cup, UEFA expresses strong opposition
Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 12:25 AM
Last updated Jul 29, 2026
FIFA announced a plan to sell up to 20 percent stakes in the World Cup and other events to private investors, which has drawn criticism from UEFA. A new subsidiary, FIFA Forward Enterprise, aims to raise $4.2 billion by offering minority shares while retaining majority control. UEFA condemned the move as a dangerous precedent, claiming that the governance of football should not be treated as an asset. FIFA stated that proceeds would be reinvested to enhance global participation in the sport. The proposal is subject to a vote by FIFA's 211 member nations.
- •FIFA aims to raise $4.2 billion through private investments.
- •UEFA argues the governance of football should remain untouchable.
- •FIFA plans to create a subsidiary called FIFA Forward Enterprise.
- •The proposal requires approval from FIFA's 211 member nations.
- •Joshua Kushner's investment group is expected to lead the investor group.
- 12:25 AMYahoo Sports — FIFA proposes plan to sell stakes in the World Cup, angering UEFA
"Football’s world governing body announces plans to sell stakes of up to 20 percent in the World Cup and other events.
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