FIFA proposes private stakes in World Cup, UEFA expresses strong opposition

Yahoo Sports1 min read • Latest: Jul 29, 2026, 12:25 AM

Last updated Jul 29, 2026

FIFA proposes private stakes in World Cup, UEFA expresses strong opposition
Summary

FIFA announced a plan to sell up to 20 percent stakes in the World Cup and other events to private investors, which has drawn criticism from UEFA. A new subsidiary, FIFA Forward Enterprise, aims to raise $4.2 billion by offering minority shares while retaining majority control. UEFA condemned the move as a dangerous precedent, claiming that the governance of football should not be treated as an asset. FIFA stated that proceeds would be reinvested to enhance global participation in the sport. The proposal is subject to a vote by FIFA's 211 member nations.

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Key Details
  • FIFA aims to raise $4.2 billion through private investments.
  • UEFA argues the governance of football should remain untouchable.
  • FIFA plans to create a subsidiary called FIFA Forward Enterprise.
  • The proposal requires approval from FIFA's 211 member nations.
  • Joshua Kushner's investment group is expected to lead the investor group.
Latest Updates
  • 12:25 AMYahoo SportsFIFA proposes plan to sell stakes in the World Cup, angering UEFA
What they're saying
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Football’s world governing body announces plans to sell stakes of up to 20 percent in the World Cup and other events.

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