Fifa proposes selling World Cup stakes to private investors amid backlash
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 6:45 PM
Last updated Jul 28, 2026
Fifa announced a plan to sell minority stakes in the World Cup to private investors, which has faced widespread criticism. Member associations are under pressure to oppose this move, described as 'football’s nuclear bomb' by critics. The proposal, part of Fifa's new enterprise programme, raises concerns about the long-term implications for football governance and community ownership. Uefa has voiced its opposition, calling the move a crossing of a line, but it remains unclear if they will take decisive action against it.
- •Fifa plans to sell 20-30% stakes in World Cup to private investors.
- •Critics label the proposal as 'shocking' and a threat to football's integrity.
- •Uefa has stated this approach 'crosses a line'.
- •Member associations are expected to vote on the proposal.
- •Fifa links the plan to expanding football development funding.
- 6:45 PMYahoo Sports — Fifa’s shameful scheme to sell off World Cup is gravest existential threat to football yet - but will anyone stop it?
"Fifa’s latest money-spinning wheeze, to sell off stakes in the World Cup to private investment, has been met with horror. Now its member associations must make a stand against ‘football’s nuclear bomb’
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