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FIFA seeks bids for 2030 World Cup media rights, including streaming giants

Yahoo Sports • 1 min read • Latest: Oct 22, 2026, 4:49 PM

Last updated Oct 22, 2026

FIFA seeks bids for 2030 World Cup media rights, including streaming giants
Summary

FIFA has opened the bidding for U.S. media rights to the 2030 World Cup, with bids due by November 19. The auction may also include options for the 2034 tournament. Companies such as Netflix, YouTube, Apple, and Amazon Prime Video are reportedly interested, alongside current broadcasters Fox and Telemundo. The bidding comes after last summer's World Cup garnered significant viewership in North America, which adds to the auction’s appeal. FIFA aims to finalize the winning bid by the end of the year, marking the first time it has sold rights since 2011.

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By the Numbers
  • •Bids for the 2030 World Cup are due by November 19
  • •Interest shown by Netflix, YouTube, Apple, and Amazon Prime Video
  • •Auction includes potential options for the 2034 World Cup
  • •Fox and Telemundo also in the running for rights
  • •FIFA aims to select a winner by year-end
Latest Updates
  • 4:49 PMYahoo Sports — FIFA Opens World Cup Bidding For 2030 With Netflix, YouTube Among Suitors
What they're saying
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After a record-setting World Cup last summer, FIFA has officially opened the bidding for U.S. rights to the 2030 edition of the men’s soccer tournament. The auction will also include a potential option for 2034, according to press reports Thursday. Thanks in large part to an expanded field and a base in ratings-friendly North America, …

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