FIFA unveils plan for new commercial entity to boost World Cup revenues

FIFA announced plans to establish a commercial entity, FIFA Forward Enterprise, aimed at increasing revenues from the World Cup. This initiative could potentially generate an additional $20 million for each member country's federation by 2030. FIFA reported generating $15 billion from the recent summer World Cup, up from $7.6 billion from the last cycle. The new entity would cover sponsorship and media rights while also fueling operational aspects of FIFA tournaments. Approval from FIFA's member associations is required for the plan to proceed.

• 4:34 PMYahoo Sports — FIFA Planning $20B Commercial Arm to Increase World Cup Profits