FIFA World Cup breaks financial records amid high ticket demand
Yahoo Sports • 1 min read • Latest: Jun 26, 2026, 4:00 PM
Last updated Jun 26, 2026
FIFA's World Cup is setting financial benchmarks this summer, attracting significant ticket sales influenced by star players like Lionel Messi and Cristiano Ronaldo. With average ticket prices reaching $913, FIFA is likely to surpass its $3 billion target for the event. The tournament features a new 48-team format as nations compete for knockout stage berths. As teams such as Argentina prepare to face Cape Verde or Uruguay, demand for high-cost tickets remains robust. The highest ticket prices so far are for the match between Portugal and Colombia, where late tickets are listed at over $3,392.
- •FIFA aims to exceed $3 billion in ticket and hospitality sales.
- •Ticket prices average $913, reflecting dynamic pricing strategies.
- •Argentina faces Cape Verde or Uruguay in the round of 32.
- •Portugal's match against Colombia has the highest ticket demand.
- 4:00 PMYahoo Sports — FIFA could smash $3bn World Cup target as Messi and Ronaldo set new financial records
"FIFA are breaking all sorts of financial records at this summer’s World Cup, often at the expense of bedrock fans. Gianni Infantino’s so-called ‘hydration breaks’, which take place irrespective of climate or conditions, are the most visible examples of world soccer’s governing body bleeding the World Cup dry commercially.
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