Flavio Briatore discusses Alpine's 2027 Gucci partnership

Alpine Executive Advisor Flavio Briatore outlined the team's new partnership with Gucci, set to begin in 2027. The collaboration will see Alpine racing under the title 'Gucci Racing Alpine Formula One Team' and competing in Gucci colors. Briatore emphasized the importance of this deal for Alpine's growth and its positive implications for Formula 1, noting the luxury brand's significant involvement. He acknowledged the outgoing partnership with BWT and expressed gratitude for their support while highlighting the potential benefits of the Gucci alliance. This announcement follows the confirmation of the partnership last month, which Briatore considers a major milestone for the team.